Age Range

25-42
(Median Age, 33)

Gender Ratio

50/50

Annual Income

Average of
$125K+

Education

95% 4-Year College Degrees
40% Advance Degrees

Passion Points

Experiences & continuing education surrounding arts & culture, entrepreneurialism, travel, social impact, policy, and health & wellness.

Discovery

Seek out new connections, destinations, products and experiences that will positively impact their lives.

Engagement

Highly engaged audience with multiple touch-points to IVY, other IVY supporters and brand partners via events, content & IVY’s digital hub.

DNA

Extremely social, inquisitive, passionate, focus on personal growth, early adopters, celebrate innovation, and want to positively impact the world.